[White Paper] Why CRM? The Business Case for Customer Relationship Management

Description:
Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer-centric strategies. But Although CRM software can deliver a wealth of benefits, many companies fail to appreciate that technology is just one component of a successful CRM initiative. The most successful companies approach CRM as a complete business strategy, focused on improving the way a company markets to, sells to and provides service to customers.
Download this white paper to learn how to implement a comprehensive CRM strategy that results in greater employee, partner, and customer satisfaction by addressing the key components central to any CRM initiative:

• Effective customer segmentation.


• Integrated multi-channel strategy.


• Well-defined business processes.


• The right skill sets and mindsets.


• The right technology.

Posted on:02 Mar 2007
Published on: 01 Jul 2006
Source: Oracle Corporation
Format: Adobe Acrobat (.pdf)
Length: 22 page(s)
Language: English
Price: FREE
Right click here to download

Technorati : CRM, CRM Best Practices, CRM Software, Customer Service
Del.icio.us : CRM, CRM Best Practices, CRM Software, Customer Service